Area Women Turn Out to Show Support for Gender Balance in Life and Work

What better way to celebrate International Women’s Day (IWD) than a breakfast hosted by women, for women and supporting women in need? This was the idea behind the early morning Friday, March 8 event hosted by Business Energy, a Westfield-based coworking and networking community.

Fifty women, including Westfield Mayor Shelley Brindle, connected for breakfast, coffee and meaningful conversation. They talked issues surrounding gender balance and their individual businesses, plus the challenges and achievements they’ve experienced in the workforce.

#BalanceforBetter,” the 2019 International Women’s Day theme, puts the push for a gender-balanced world at the center of efforts to achieve gender equality. The theme aligns with Business Energy’s hashtag in recent posts, and puts Business Energy right in step with the IWD 2019 campaign.

Beth Jarecki, Business Energy co-founder and president of communications firm Luther Pendragon USA, says she wanted to pay it forward by bringing professional women together to share their stories and donate their gently used clothing to Career Closet. Sponsored by the Junior League of Elizabeth-Plainfield, Career Closet is a program that works with NJ-based social services organizations. The group provides women who want to re-enter the workforce or transition into new roles with the proper attire to present themselves in a professional manner at an interview or on the job.

As the IWD campaign materials explain, balance is not a women’s issue. It’s a business issue. The race is on for the gender-balanced boardroom, gender-balanced government, and gender-balanced media coverage as well as a gender balance in employee populations, in wealth and in sports coverage to name a few areas. “Business Energy is a community for both women and men to be productive and be inspired, and that’s what #balanceforbetter is all about,” Jarecki says.

Article by: Barbara Mannino -

Business Energy International Women's Day - (Photos)

Business Energy, 220 Lenox Ave, Suite 101, Westfield, NJ 07090 -

Blue Waterfall Films | Marketing | Advertising | Media

Recent Posts

See All

Contact us

Blue Waterfall Films L.L.C.
Westfield, NJ 07090
Greater New York City Area  |  +1(908) 875-0905
  • LinkedIn - White Circle
  • Instagram - White Circle
  • YouTube - White Circle
  • Facebook - White Circle

© 2020 by Blue Waterfall Films L.L.C.